diff --git a/app/wowplatter_v1.py b/app/wowplatter_v1.py
index c810dec..c6f6393 100644
--- a/app/wowplatter_v1.py
+++ b/app/wowplatter_v1.py
@@ -60,6 +60,7 @@ class IntakeIn(BaseModel):
     sleeve: str | None = None
     notes: str | None = None
     price: float | None = None
+    est_market_value: float | None = None   # DealGod target/median, carried from the PRICEGOD overlay
     sku: str | None = None
     kind: str = "vinyl"
 
@@ -85,17 +86,18 @@ async def inventory_intake(body: IntakeIn, ident=Depends(require_token), db=Depe
     sku = body.sku or _new_sku()
     await db.execute(text("""
         INSERT INTO inventory (sku, store_id, kind, release_id, identifier, title, price,
-                               condition, sleeve_cond, weight_g, notes, staged, status)
+                               condition, sleeve_cond, weight_g, notes, est_market_value, staged, status)
         VALUES (:sku, :sid, :kind, :rid, :ident, :title, :price,
-                :cond, :sleeve, :wt, :notes, true, 'staged')
+                :cond, :sleeve, :wt, :notes, :emv, true, 'staged')
         ON CONFLICT (sku) DO UPDATE SET
             release_id = EXCLUDED.release_id, title = EXCLUDED.title, price = EXCLUDED.price,
             condition = EXCLUDED.condition, sleeve_cond = EXCLUDED.sleeve_cond,
-            notes = EXCLUDED.notes, updated_at = now()
+            notes = EXCLUDED.notes, est_market_value = EXCLUDED.est_market_value, updated_at = now()
     """), {
         "sku": sku, "sid": ident["store_id"], "kind": body.kind, "rid": body.release_id,
         "ident": body.identifier, "title": title, "price": body.price,
         "cond": body.condition, "sleeve": body.sleeve, "wt": weight, "notes": body.notes,
+        "emv": body.est_market_value,
     })
     await db.commit()
     return {"ok": True, "sku": sku, "staged": True,